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Top 7 SEO tips to generate more engineering leads

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1) Backlinks:

Links to your site from other sites that are relevant to your business are the most important aspect of SEO. If there are only a few sites on the entire internet that link to your site, then search engines will likely ignore your site, or only index a few pages, meaning that most of your content will never show up in a search result that your potential customers are making. The number on thing you can do to increase traffic to your site is to get your customers, partners, distributors, and principals to link to your website. If you do this, I guarantee you will get more exposure and more customers than if you get a feature article in an industry magazine or pay for a full page ad. Additionally, you should always be submitting your site to relevant industrial directories and other online resources. Increasing the number of sites that link to your site makes your site seem more important to search engines, and means more customers will find your company via search.

Get the next 6 tips over at our industrial website development blog.

Top 10 features to get more leads from your industrial website

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1) Contact info:

Make your contact information readily available on every page of your site, and make sure it is easy to find. The most important activity a user can take on your website is to contact your highly skilled, highly paid, and competent sales force. Potential customers are looking for information and you need to make it easy for them to get answers that they can’t find on your site. Besides, unless you operate an online store, it is impossible for you to make even one dollar without a customer calling your sales team. Put your contact information at the top of every page in big bright text.

Get the next 9 tips over at our industrial website development blog.

Industrial Interface’s Presence on the Web

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Industrial Interface: This is our online community for engineers, designers, and suppliers in manufacturing.  Engineers can discuss their design problems and get innovative solutions from knowledgeable technical suppliers.  We represent every industry segment and every product category within the Industrial Research, Design, and Manufacturing market.

Our Blog: You are reading it right now!  We write about useful resources, review products and software, share interesting information with our users, and keep everyone up to date with Industrial Interface as a company.

Help4Engineers*: This is our Twitter feed for engineers and designers where we share useful resources and interesting information.  Always feel free to contact me directly here

TechSalesLeads*: This is our Twitter Feed for industrial suppliers and salespeople.  We typically share resources and interesting information as well as many of the live engineering leads coming through our site.

*Our Twitter accounts are a great way to interact with us, ask about Industrial Interface, make suggestions, or tap into our network of engineers and suppliers.

LinkedIn “Industrial Interface R&D Network”: This is another medium we provide to our users to interact with other engineers and suppliers and network in the social setting of LinkedIn.

Facebook (Industrial Interface): Join other professionals in a less formal setting where you can share interests outside of work.

How are you promoting your Industrial Company online?  What websites and resources do you think are the most useful?