Making our suppliers more accessible to engineers


When industrial salespeople sign up for our site, they complete a detailed supplier profile including their products and services. Our system stores all this information in a database, and we use it to match engineering projects to the right suppliers. To show this we built some quick links to basic search pages that list this information in an easy to read way. We’re hoping by making this data accessible, our users will gain a deeper understanding of how our system works. Read the rest of this entry »

You are missing business from your current customers so try our Partnership Landing Page


If you are a technical salesperson and have ever pinged an engineer who just spec’d in another supplier for a part you could have supplied, then this post is for you.

The problem Sales people face is two fold:  (1) Figuring out who the real decision makers are, and, (2) Making sure that you are meeting with that individual when they are working on relevant projects.  Even when you think you and your decision maker are best buddies and that you will get called when you are needed, you are probably missing business.

Read the rest of this entry »

Unlimited engineering leads with our Standard Supplier Account


This post is meant for Technical Suppliers looking for more leads from engineers.  Data and pricing are accurate as of July 2010.  Call for details: 858-633-8158.

Industrial Interface is the number one source for qualified engineering leads posted by engineers who need to buy right now. We’ve always offered these leads at flat fee of $50 each. This is great for supplier firms or OEMs that only offer a few niche products. In contrast, Manufacturer Rep Groups, Supplier Firms, Larger OEMs and other firms that offer a broad array of products and services benefit from our monthly subscription plan offering unlimited access to leads that match their profile.

Read the rest of this entry »

Engineers are looking for you! I’ll teach you how to get found!


This post is meant for all the Technical Salespeople who want more business from engineers.

The job of an engineer is to solve complex design problems.  As part of the solution, they are often tasked with finding the right supplier who has the product or service that solves a portion of the problem.  This process usually involves:  (1) Research on what technologies are available and (2) Testing different solutions that they have found from vendors.  This process is where the Engineer can save the most money and make design decisions that make or break a product.

As a salesperson, your job is to make sure that Engineers contact you at the R&D stage so that your solution is tested.  Easier said than done!  Most OEM Representatives have more products than their customers realize, and most Manufacturer’s Representatives have 5 or 10 OEM lines that they represent.  So, how do you make sure that Engineers test your products or services?  Below, I have outlined 5 ways to get more leads and more business from engineers that are looking for you right now! Read the rest of this entry »

How our suppliers get found via a detailed profile


This post is meant for all the Technical Salespeople using Industrial Interface.

If you’re involved with industrial B2B sales and have not earned business from an Industrial Interface lead, then you are missing out!  In this post I want to teach you how to maximize the likelihood of winning business from the hundreds of engineering and manufacturing firms using Industrial Interface. Read the rest of this entry »

Double the leads from your current customers: email marketing to engineers by engineers


This post is meant for all the Industrial Supplier Firms thinking about e-mail marketing.

If you are in technical sales, this post is for you.  This includes Manufacturing Rep Groups, Distributors, and OEMs who want to get more business from their contact database.  There are a ton of reasons to Email Market and practically no reasons not to.  So, why haven’t you started? Because it seems like such a big task that you don’t know where to start?  Well, I’m here to tell you where to start and how we can help! Read the rest of this entry »

Best Practices for Communication Between Technical Groups


Working with others is easy for some, difficult for others.  Engineers, in particular, often have a difficult time communicating clearly.  For many firms, the end goal (a finished product) isn’t finished until many, many engineers get their hands on the design.  Naturally, in the corporate world, this mandates that teams of technical gurus are created under the glorious umbrella of hierarchical chain of command. Read the rest of this entry »

Industrial Interface founder awarded top social media sales award by InsideView


InsideView Logo and Tagline

My co-founder here at Industrial Interface was recently awarded a top ranking as a sales industry social media user by InsideView.  Way to go Chris.  We appreciate all your efforts in building a successful online B2B brand.

Check out both of our twitter feeds here:

Help4Engineers (my feed for engineers and techies)

TechSalesLeads (Chris’ feed for industrial suppliers)

About InsideView (from their blog):

InsideView is a pioneer in on-demand business search and intelligence applications. We were founded in 2005 to help business professionals take advantage of the convergence of social media and enterprise applications – or what we’ve dubbed as “socialprise”. For several years now our application has helped sales & marketing professionals track key business events and relationships across thousands of traditional, subscription-based data providers and user-generated, “new media” sources, including social networks.