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Printing, Steel & Solar directories have come online

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Check out our latest industrial directories.  If you’ve got a product or service you’re eager to get to market quickly and efficiently, contact us and we can help by building a custom directory for your brand or business.

858-633-8158

Our new directories

Top 7 SEO tips to generate more engineering leads

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1) Backlinks:

Links to your site from other sites that are relevant to your business are the most important aspect of SEO. If there are only a few sites on the entire internet that link to your site, then search engines will likely ignore your site, or only index a few pages, meaning that most of your content will never show up in a search result that your potential customers are making. The number on thing you can do to increase traffic to your site is to get your customers, partners, distributors, and principals to link to your website. If you do this, I guarantee you will get more exposure and more customers than if you get a feature article in an industry magazine or pay for a full page ad. Additionally, you should always be submitting your site to relevant industrial directories and other online resources. Increasing the number of sites that link to your site makes your site seem more important to search engines, and means more customers will find your company via search.

Get the next 6 tips over at our industrial website development blog.

Top 10 features to get more leads from your industrial website

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1) Contact info:

Make your contact information readily available on every page of your site, and make sure it is easy to find. The most important activity a user can take on your website is to contact your highly skilled, highly paid, and competent sales force. Potential customers are looking for information and you need to make it easy for them to get answers that they can’t find on your site. Besides, unless you operate an online store, it is impossible for you to make even one dollar without a customer calling your sales team. Put your contact information at the top of every page in big bright text.

Get the next 9 tips over at our industrial website development blog.

New directories for engineers and suppliers

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my adhesive suppliers screenshot

We’ve listened to our users and done something awesome.

We know how annoying it is to fill in lengthy profiles for your company, so you no longer have to do that.  We’ve built an industrial directory engine that visits supplier sites (like your site), crawls them, finds relevant products, services, certifications, industries, and more, and automatically creates supplier profiles.  It’s very similar to Google, but focussed on manufacturing niches.

We’ve done this because we realize it’s time to move away from filling out your basic company information on a thousand industrial directories.  Our profiles are complete and accurate, and will only get better as our system grows and we perfect our algorithms. Check out this profile for MG Chemicals Ltd. a supplier of shielding, epoxy, and lubricants.  That’s right, no one had to create that profile.  Our system did it automatically.  How cool!?!

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Starting a new gig? Here’s how to make an immediate and lasting impact

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Starting a new job always brings up a wide range of emotions, running the gambit from anxiety to outright excitement.  Too often, those in technical professions do not think through the practical methods to make the transition as smooth and beneficial as possible.  What steps can a new employee take to make a positive and measurable impact with the new company?

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Free Webinar Series: Email Marketing to Engineers

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UPDATE: Missed it? Click here to watch the full webinar.

Join us on Thursday, October 14th at 10:00am PST for an in depth look at best practices for creating email marketing campaigns targeted at engineers. Whether you represent a Manufacturing Rep Group, OEM, Distributor, or any other sales/marketing individual that wishes to learn how to best reach engineers this webinar is for you.

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CRM choices – Zoho vs. Highrise

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I have had so many conversations with people about how to choose a CRM and which are the best.  The two that people keep asking about are Zoho and Highrise.  So here is my personal opinion on these two CRMs.

Best Handoff Practices for Design Teams

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One of the most difficult engineering processes to nail down is a complex design handoff from one team to another.  Awhile back, I discussed this briefly using a football analogy.  I want to expand on that a little today:

  • What makes a handoff so difficult?
  • Why does so much information get lost?
  • Why do teams inherently place blame on each other when it goes poorly?

Other than the basic communication issues between engineers (that we’ve discussed ad nauseum here, here, and here), there are specific issues with an engineering handoff that make it difficult.

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