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How to leave an indelible impression on customers. Apple’s adjective-only keynote.

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This is the latest Apple keynote, stripped of nearly everything except the adjectives.

Notice there’s a lot of subtle hypnosis going on here. Scott Adams (Dilbert) is actually a trained hypnotist, and he talks about this kind of influence.  It’s basically the neuro-linguistic programming that Niel Strauss discusses in his bestselling book, “The Game“.  This is a great example of Apple doing it about as well as anybody else ever has.

You would never see the words “amazing” and “incredible” printed 15 times in a brochure, but speech is a very different medium.  Your audience picks up on subtle emotional cues (and sometimes not so subtle) that are missing in print.

Keep this in mind when you are selling your products, presenting to customers, and speaking at events.  There’s nothing wrong with being enthusiastic about your company and it’s offerings.  Tell them how incredible your company really is.

(found via CNN’s Brainstorm Tech Blog)

What presentation tips do you use, or have you noticed?

An Open Letter to the Government 2.0 Summit

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As you may know, there is currently a summit called “Government 2.0“, designed to provide a forum to discuss the role of government in technology, and technology in government.  Their agenda is mostly concerned with improving government efficiencies through open standards and applications of technology.  I have written this letter in order to try and get those in government to think a little bit differently about startups than they do about traditional businesses.

Think Small

The entrepreneur’s mindset is necessarily one of smallness.  Small budgets, small sales, and small teams.

Government, on the other hand, thinks big.  Big bailouts, big social programs, big health care reform.

That focus on the big companies handicaps our nation’s future.  To Washington, you have to be big or be invisible.

This is a huge mistake.

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